With New Mansion, Cartier Hopes to Goose Waning NYC Tourism DollarsBy
Cartier uses its long list of celebrity clients to sell its baubles on all four floors of the newly renovated townhouse.
Cartier is reopening its flagship on New York’s Fifth Avenue after two and a half years of renovations. The restored landmark is a museum, as much a shop, celebrating the luxury jeweler’s past and paying homage to its celebrity clients.
“This mansion has been designed to attract people in and to allow them to become part of the family,” said Mercedes Abramo, Cartier’s North America chief executive officer and president, in an interview on Bloomberg Television. It is her hope that customers will feel at home when shopping at Cartier, despite its imposing location…
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