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Want to Change Banking Culture? Stop Talking About Cross-Selling | Tony Seruga
Sep
22

Want to Change Banking Culture? Stop Talking About Cross-Selling

By

Wells Fargo employees opened roughly 1.5 million bank accounts and applied for 565,000 credit cards that may not have been authorized by their customers, regulators said. CreditEric Thayer/Bloomberg

Bankers love the phrase “cross-sell.” I don’t.

As a matter of fact, I propose a moratorium on using the phrase as a way to stop future abuses like the creation of 1.5 million accounts at Wells Fargo that may or may not have been authorized by customers.

I feel so strongly about this that I never once used it during my decade-long career as the head of a major wealth management business…

Want to Change Banking Culture? Stop Talking About Cross-Selling

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