The Impossible Thing Property Managers are Doing


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Wong: “As the market has improved, there have been a lot more transactions, but the focus on operations hasn’t really gone away.”

IRVINE, CA—Property-management teams are being asked to do so much more with less money, making cost- and time-efficient cloud-based software even more of a priority, Genea’s CEO Michael Wong tells GlobeSt.com. The locally based firm recently added two commercial real estate industry icons to its advisory board—Mike Latham, president of ABM Facility Services, and Brenna Walraven, president and CEO at Corporate Sustainability Strategies—and its client portfolio has reached the 100-million-square-foot mark. We spoke exclusively with Wong about the company’s direction, its accelerated growth trajectory and trends he’s seeing in property management.

GlobeSt.com: Tell us about the accelerated growth your company is currently experiencing and the reasons behind it.

Wong: I took over this business in November 2011. Genea had been around for a while, but it hadn’t developed the right business model. Now, with the right team, there’s a much better marketing strategy in place. What we’re most proud of is not that we’ve grown, but that any building we’ve implemented since 2012 we’ve retained. That tells me we’re doing something right, from a financial and a customer-service perspective…

The Impossible Thing Property Managers are Doing

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