RealtyTrac Launches Enhanced Marketing List Prospecting Platform


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IRVINE, CA—RealtyTrac, the nation’s leading source for comprehensive housing data, has launched an enhanced Marketing List Lead Generation Platform.

RealtyTrac says the new platform will allow customers to leverage the firm’s nationwide real estate data on more than 120 million residential and commercial properties to create targeted marketing lists in a convenient, self-service online interface.

“With RealtyTrac’s proprietary real estate intelligence and extensive mailing list development, you get the data segmentation and modeling information you need to precisely target your outreach and fuel customer acquisition and retention,” said Rob Barber, CEO at RealtyTrac. “Users can find homeowners nationwide based on geographic and demographic characteristics.  This opens up numerous new marketing list applications for virtually every type of business looking to market its products and services to a specific subset of U.S. property owners.”…

RealtyTrac Launches Enhanced Marketing List Prospecting Platform

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