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News Corporation to Buy Unruly for Up to $176 Million

By Tony Seruga

Rebekah Brooks, chief executive of News UK, left the offices of Unruly in London on Wednesday. CreditNeil Hall/Reuters

News Corporation announced Wednesday that it was buying Unruly, a video ad technology company, in a deal worth up to $176 million that underscores the publishing company’s continued push to remake itself for the digital age.

Founded in 2006, Unruly offers advertising products that help predict the popularity of videos across social and digital media, and also deliver targeted mobile and video ads…

News Corporation to Buy Unruly for Up to $176 Million

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