‘Moneyball,’ for Commercial Real Estate


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Fadel is out to prove that “the lack of participation in the real estate industry–especially by women and millennials–is a market inefficiency.”

BOSTON—Much like Billy Beane of the Oakland As, Karim Fadel is taking a clear market weakness and turning it into surprising strength. In an industry that has only a toe-hold in diversity, the founder and principal of locally basedUnison Realty Partners here is building bench strength by eschewing what he calls a last-century, white-hair mentality.

In the five years since its inception, the investment management firm specializing in grocery-anchored shopping centers has built a $77-million portfolio—90% leased, by the way—with a small, young staff of six, half of whom are women. He saw talent and “enticed them” (to use his wording), with a package of benefits that is rare in the industry. Benefits such as the ability to work wherever and whenever they want, paid maternity and paternity leave and a work environment free of personal judgment. Clearly this isn’t your old man’s real estate company…

‘Moneyball,’ for Commercial Real Estate

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