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Louis Vuitton, Chanel Rise as Prada Falls in Luxury Brand Survey

By Tony Seruga

Louis Vuitton Hand Bag LVMH Moet Hennessy Louis Vuitton SA is introducing more expensive products at handbag maker Louis Vuitton, while increasing investment at some of its smaller fashion brands amid competition from lower-priced labels such as Michael Kors and Coach Inc. Photographer: Balint Porneczi/Bloomberg

Louis Vuitton and Chanel were the only big luxury brands to increase in value last year as the industry grappled with slowing sales in China and Russia, research company Millward Brown said Wednesday in the 2015 BrandZ study.

Vuitton gained 6 percent to $27.4 billion, placing LVMH Moet Hennessy Louis Vuitton SE’s biggest brand atop the luxury ranking for the 10th straight year. Chanel’s value rose 15 percent to $9 billion, propelling it to fourth in the list behind second-place Hermes and Kering SA’s Gucci…

Louis Vuitton, Chanel Rise as Prada Falls in Luxury Brand Survey

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