Hyatt to Double Centric-Brand Portfolio

The expansion plan will include both new-build and existing properties across the globe.
Hyatt Centric Ginza Tokyo, rendering
Hyatt Centric Ginza Tokyo, rendering

Chicago—Hyatt Hotels Corp. is really putting its heart into Hyatt Centric, one of its newest brands. The hotel giant just announced that it will expand the millennial-focused portfolio to nearly twice its current 14-property size by the close of 2019.

The Centric brand caters to today’s twenty- and thirty-somethings in the upper-upscale lifestyle segment who seek adventure in their travels, starting with their lodging accommodations. “We know our Hyatt Centric guests are eager to explore the world’s best destinations and be in the middle of the action,” Sandra Cordova Micek, senior vice president, global brands for Hyatt Hotels Corp., said in a prepared statement. “Each of these new hotels will deliver on that desire, serving as launch pads for exploration in cities around the world.”…

Hyatt to Double Centric-Brand Portfolio

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