From Classic Retail Center to Experiential Shopping Destination

Improvements brought to HHLA, a shopping mall in Westchester, Calif., is illustrative of how retail centers across the nation are turning into live-work-play destinations fostering a sense of community.

The repositioning of the former Promenade at Howard Hughes Center in Westchester, Calif., announced earlier this year, is halfway through. Laurus Corp., the company that acquired the retail center in mid-2015, invested $30 million in transforming the classic “brick-and-mortar” retail center into an entertainment destination for the entire community. Project completion is scheduled for the beginning of 2018.

This is the first time the property, now rebranded as HHLA, undergoes upgrades since it was completed in 2001. As revealed by Austin Khan, the company’s CIO, “Laurus’ comprehensive renovation is designed to overhaul the tenant mix to a selection of premium national and regional tenants providing food and beverage, entertainment and health and beauty services.” …

From Classic Retail Center to Experiential Shopping Destination


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