ConAgra to Sell Its Private-Label Business


Under pressure from a prominent activist shareholder, ConAgraannounced plans on Tuesday to shed its private-label brands operation — less than three years after buying the business.

The move would essentially unwind the packaged food giant’s roughly $5 billion takeover of Ralcorp, a deal that the company had pursued for more than a year. Buying so-called white label brands, made for supermarkets and the like, was meant to serve as a complement to mainstay labels like Orville Redenbacher’s and Chef Boyardee.

But since that deal was struck in late 2012, the private-label business has proved far less lucrative than anticipated…

ConAgra to Sell Its Private-Label Business

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