Mar
01

BCBG Max Azria Files for Bankruptcy as Retail Glitz Fades

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  • Chain founded by celebrity designer renews tunraround effort
  • Company started closing 120 stores in January in rescue bid

BCBG Max Azria Group Inc., the glitzy fashion house founded by designer Max Azria, filed for bankruptcy in a third attempt in two years to rescue a business beset by changing consumer habits.

The latest turnaround effort began in January when the chain started closing 120 of its stores, Chief Restructuring Officer Holly Felder Etlin said in court papers filed Wednesday in Manhattan federal court…

BCBG Max Azria Files for Bankruptcy as Retail Glitz Fades

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