Jul
16

$15 Billion Silicon Valley Upstart Takes on Big Tobacco in U.K.

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  • Company seeks to replicate runaway U.S. e-cigarette success
  •  Device’s growth may be tempered by EU nicotine regulations

Silicon Valley startup Juul Labs Inc. will begin selling its e-cigarettes in the U.K. this week seeking to replicate its runaway U.S. success — though with a smaller nicotine hit.

A Juul starter kit — including the device, a battery charger and four liquid pods — will be available to buy online and in 250 vape stores in the U.K. this week. The company is funding international expansion with a capital increase that’s expected to reach $1.2 billion, which would value the startup at $15 billion…

$15 Billion Silicon Valley Upstart Takes on Big Tobacco in U.K.

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