Tech Tools the CRE industry is Embracing


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“Only those that adopt and implement will realize growth and market leading positions,” says Finn.

For years, the commercial real estate profession has been a laggard when it comes to embracing technology. That is according to Jeff Finn who is president and CEO of RealNex, a commercial real estate technology solutions company.

Finn tells that 15 years ago and even up until recently, the industry had been slow to adopt technology for many reasons. “One is structural, as historically agents have been independent contractors and there has been an issue with regard to how technology solutions where funded and how implementation could be controlled.”

Next, he says, “the industry is highly mobile and there has been the belief that being tethered to a device would not increase productivity.” And finally, he explains, “top producers have generally been more senior and their ways of ‘relationship’ selling had been extremely successful.”

These factors, Finn explains, lead to a perpetual cycle of low tech adoption…

Tech Tools the CRE industry is Embracing

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