Brooklyn Seen as Global Icon of ‘Hip’


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Brown: “While residents may just think of them as neighborhood boutiques, a slew of independent merchants have been instrumental in creating a unique mix.”

NEW YORK CITY—An explosion in population growth, particularly among Millennials, and the emergence as an incubator for retail “chic” has transformed Brooklyn from what had been New York’s least glamorous borough into a region known worldwide for global retail brand cache.

In its latest report entitled “Brooklyn: The Epicenter of Hip. How Millennial Consumers Created the Model for Urban Cool,” Cushman & Wakefield states that a host of factors have fostered this transformation that began in 2009, due in large part to the migration of Millennials to the borough…

Brooklyn Seen as Global Icon of ‘Hip’

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