May
04

A P.R. Firm for Wall Street Is Managing a Rough Deal of Its Own

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They are Wall Street’s gatekeepers — the crisis communications firms that work to polish reputations, persuade the press and help announce mergers and acquisitions.

Now one of the most influential New York-based public relations firms is trying to manage a turbulent deal of its own.

Sard Verbinnen & Company is in talks to sell a 40 percent stake for $60 million to Golden Gate Capital, a private equity firm based in San Francisco, according to people briefed on the matter who requested anonymity…

A P.R. Firm for Wall Street Is Managing a Rough Deal of Its Own

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