‘Tough Times,’ but U.S. Investor Bets on Latin American Start-UpsBy
RIO DE JANEIRO — With a change of administration in the United States ushering in uncertainty, this may be an unusual time for an American investment firm to bet on emerging markets.
Yet San Francisco-based Rise Capital, founded by Nazar Yasin, a former director at Tiger Global Management, sees some of the next big internet companies coming from Latin America, in particular Brazil and Mexico.
After investing in multiple countries in the region in recent years, Rise, for the first time, has backed an internet start-up in Colombia. The firm led a $5.2 million round, which closed this month, in OFI, an online office supplies company in Bogotá, both Mr. Yasin and Peter Ostroske, a co-founder of OFI and its chief executive, said in interviews…
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