Jan
28

PKF Rebrands After CBRE Merger

By

Check Out the Agenda and book now for RealShare LOS ANGELES on March 24 and network with 1,000 professionals.

Mark Woodworth: “CBRE is a terrific well-known brand, but they also realized that we were dealing with a 100-year well-known legacy.”
LOS ANGELES—PKF-HR is adopting the CBRE Hotels name officially in February of this year. The two companies merged more than a year ago, and have been slowly integrating their company cultures and branding. At ALIS this year, the PKF-HR announced that it would take the parent company’s name, but that its storied culture—the company is more than 100 years old—would carry over to the new firm…
Share
Categories : Uncategorized

Leave a Reply

You must be logged in to post a comment.