Before we purchase anything these days we like to know a little more about what we are thinking about buying. Generally we will search online to read any reviews or complaints that have been posted about the product in question.   Certainly for any business to succeed it must ensure that it can provide information that its potential customers will want. Certainly in the last few years the importance of mobile websites for local businesses has grown quite substantially.

So what are the reasons why as a business you should be looking to make sure that your website is mobile friendly?

Below we take a look at just a number of these.

Reason 1 – Year by year the number of people who are choosing to use the internet has a source for information is growing. During the last ten years there has been a huge rise in internet usage.  In fact in the USA alone it grew between 2000 and 2010 an amazing 150%.

Reason 2 – Around 40% of all people who own a mobile phone today will go online and around half of these will actually be spending time online at least once each day.

Reason 3 – The creating of a mobile website for your business is relatively inexpensive. However how they are designed is different from the way in which a traditional website will be designed because of the screen size and resolutions that need to be worked with. Plus you will find that creating such a site doesn’t take up as much time.

Because we feel a mobile website is so important, for all of our website design clients, we now include a mobile version of their website at no additional charge.

Lastly, regarding videos and mobile users. Whether you know it or not, simply uploading your video to your server and embedding a video player to your website might be fine for most Internet users, however, your video will likely be of no use to the majority of smart phone, iPhone, iPad, Blackberry and Android users.

Fact: Access to the internet on mobile devices will exceed computers sometime this year

Fact: People still respond to video whether on web, Iphone or Ipad

Fact: QR codes to video is in its infancy, and this is the ground floor

Fact: My customers and I want our videos to play on iPads, iPhones and Androids!

We have done extensive research and development in this area in order to assure our clients videos can be viewed in most every mobile device. We have discovered that each video must be compressed into 5 different versions. Then you must have a player that is capable of determining which device is accessing the video and play the appropriate version.

In order to simplify delivery of your online videos to every kind of device, you need a service that provides mobile-ready video encoding, robust software development kits, intelligent device detection and powerful mobile web player templates that make it dramatically easier to reach mobile audiences via the mobile web and mobile apps.

The usual solution is going to cost you a minimum of $100 per month, plus per gigabyte charges above any included bandwidth.

We include this service with all of our clients, saving them not only money, but the headaches associated with finding a suitable solution and then the learning curve to implementing that solution.