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29

AOL in Deal With Microsoft to Take Over Display Ad Business

By Tony Seruga

Satya Nadella, Microsoft’s chief executive, during a speech this month in Bellevue, Wash. He has refocused the company. CreditIan C. Bates for The New York Times

When the deal for Verizon to buy AOLwas announced last month, executives from both companies said AOL was an appealing acquisition because of its advertising technology. On Monday, AOL showed some of the value in announcing a deal with Microsoft.

Under the agreement, AOL will take over management and sales of display, mobile and video advertising that appears on Xbox, Skype and other Microsoft products in the United States, Canada, Japan, Brazil and five European countries. The move takes Microsoft largely out of the display ad business while giving AOL access to some of the web’s most popular destinations…

AOL in Deal With Microsoft to Take Over Display Ad Business

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